A Pallet of Programs

Program Objective   NER programs are developed bearing in mind the lifelong learning needs of our audience and are structured on the four dimensions of lifelong learning: namely, learning about cognition, learning about working, learning about community living, and learning for development and are aimed to achieve our tripartite goals of audience life, work, and education.     Program Planning   With the main thread of program strategy to develop the radio station into a specialized broadcaster, the programs are divided into several time slots according to the nature of the content for the listeners’ convenience. Major program categories include the following:     News and Public Service   For news programs, the aim is to report education policies and directives, to communicate education ideas and to commend the good deeds and create a warm loving society. In order to make sure that we provide fast, accurate, and objective news reports, we have produced not only educational/cultural news programs to help disseminate education policies and directives but also education commentaries to maintain a balanced news reporting in both depth and breadth. The NER News is broadcasted daily in four different languages of Mandarin Chinese, English, Southern Fukienese, and Hakka. Our news programs also invite experts and scholars, school teachers and students as well as parents to join the discussion and communicate ideas regarding education related issues including reform policies. The Education Interchange program is designed to answer audience’s queries. Through interviewing outstanding teachers, students, and laymen and reporting inspiring true stories, the program hopes to arouse the good nature in human and to help build a harmonious society.     Further Education   NER produces eleven language teaching programs tailored to the general audience including English, Japanese, German, French, Spanish, Russian, Arabic, Korean, Vietnamese, Thai, and Indonesian, and airs course programs for the Open University and open junior colleges of commerce and administration to provide an access for adult further education. In line with the education reform directive, NER has invited scholars and experts to produce a series of teacher education programs to help update the knowledge and competence of elementary and secondary school teachers so as to open up a new window for them.     Education Profession   NER produces a variety of educational and cultural programs on special education, vocational education, home education and parenting, as well as on counseling, environmental protection, and folk arts and cultures to help enrich the life information and enhance the quality of life for the public.     Striking a Balance between Localization and Globalization   In order to fully participate in the international community, NER has produced wide-ranging English education programs to help uplift the speaking ability and listening comprehension among our citizens, and has planned a good number of English-Chinese bilingual programs to provide cultural and educational information. In the meantime, NER has developed various cultural programs for audiences of the different ethnic backgrounds in Southern Fukienese, Hakka, and a variety of indigenous languages, in order to help promote ethnic assimilation.     Utilizing Technology to Create a Knowledge Economy in   Radio Broadcasting   In order to make sure that knowledge and culture are utilized repeatedly and preserved permanently, NER has since 1999 digitized its program production to increase efficiency and value in the process, and has established a diversified database comprised of a program bank, music bank, information bank, and audience bank to ensure efficient data use and retrieval as well as the effectiveness of program production.

Broadcast Engineering Architecture

Ubiquitous Radio Engineering   NER currently has 18 FM radio broadcast channels and two AM channels. The development and control of on-air audio quality is under the charge of the engineering division of NER. As the broadcast technology advances, the NER engineering division has planned and completed the installation of various new technologies including the DALET digital programmer, satellite relay broadcasting, network radio, remote sensing and control, and mechanic operation automation in recent years to improve the on-air program quality and to provide the audience with a diverse listening experience. In addition, to better integrate with digital communication media, NER participated in the Digital Audio Broadcast Testing Radio Program on June 14th of 2000. For future, NER will engage more actively in the digital broadcast engineering to better prepare itself for the challenges in the new era of radio broadcasting.

Digital Information Network

Information Network Application   With the approaching of a digital era, the demand within NER for computerizing information is increasing by the day. The information department of NER is responsible for the planning, construction, and maintenance of the NER network, which includes specifically the installation and maintenance of the mainframe and the application systems for the various operations units, as well as the computerization of the management of personnel attendance records, budget accounting affairs, and official archives. It is expected that these computer systems will effectively increase the work efficiency and productivity of our staff.     Network Audio Database Construction   To integrate the Internet with broadcast resources, NER provides a great variety of on-line services on its Web site. The audience can download and listen to the broadcast through the network audio database and pre-recorded program search system. The database provides altogether 5,900 program units under 39 categories. In addition, the Internet broadcast network enables real-time listening and live image broadcasting so that the audience can listen to and view the program simultaneously at anytime, anywhere. The Cultural/educational news search system preserves all news scripts by NER reporters for the retrieval and utilization of school teachers, students, and the general public who care about the cultural and educational events.

Top Quality, Best Service

Promoting Top Quality Service   To improve service quality and organizational image, NER has set up a service center to serve as the official single-window service contact to the public. The service center is staffed by patient, loving personnel to provide services for our audience, including program information provision and searching, program cassette copying and mailing, audience feedback processing and reply, contacting and receiving of guests including visiting school teachers and students, and NER program information direct mailing. In the face of intense competition in the modern radio broadcasting market, promotion and marketing have become an important issue that broadcasters must address. The service center is thus also responsible for audience survey and research, promotional activities, and external public relations. Despite a pluralistic role, the service center has always aimed at ensuring the greatest benefit and convenience for the audience and making continuous improvements on our service quality.     Logistic Support and Supply   NER is a government-run organization. Hence, like any ordinary administrative institutions, NER has under it the secretary, personnel, and accounting units, which together provide the logistic support for the frontline production teams. The secretary department takes charge of general administrative and supportive affairs, and office environment and facility planning. The personnel department manages employee training and handles employee welfare matters. The accounting department is responsible for budget control, cash flow management and relevant accounting affairs. The three units provide timely administrative support and together make up the most powerful supply station for all NER employees.

Updated by Lu Min-chun on October 10, 2003 TEL:(02)23893137

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