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NER Positioning |
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Since the deregulation of radio spectrum,
radio broadcasting has become a fiercely contested business. To survive
the competition, NER has positioned itself as a specialized broadcaster
in culture and education and has insisted on fulfilling its social
responsibilities as a mass medium, which in turn helps provide the
needed momentum for the sustainable development and competitiveness
of NER.
Our programs run on national FM channels as well as more localized
AM and FM networks on a non-stop 24-hour basis. The programs are mainly
designed to disseminate public information, provide a pluralistic
intellectual learning channel, and offer an adult further education
access. Hence it serves as the most mobile recharge stations for the
lifelong learners among our citizens. |
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Operating Philosophy |
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NER has four major operating philosophies:
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To produce creative cultural/educational programs. |
| 2. |
To provide excellent radio listening quality. |
| 3. |
To strengthen customer-oriented services. |
| 4. |
To create strong team vitality. |
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